The concept of “ma”, which roughly means “the space between two objects”, is greatly applied in Japanese design aesthetics. The Japanese were the first to use intentional minimalism in their creativity. A logo can be retained in the mind of the consumers for a very long time if minimalism is incorporated in a logo design. Our brains simplify complex images and structures to store them in the memory, which is why minimal creations are always a hit.
Minimal compositions are extremely catchy and can be found everywhere including paintings, dance, films, theatres, music, photography and of course, LOGOS! Bauhaus culture rejected intricate and lavish compositions for more down-to-earth creations. Influenced by the Bauhaus culture, minimalism is a result of the modernist movement of the 1960s. Minimalism, simply put, is a design approach that uses existing elements, simplicity and maximum use of space. And the solution is… MINIMALISM! Incorporating a minimalist approach into your logo will not only make your brand look sophisticated but also put you way ahead of your competitors. However, there is one quick solution which will save you time, competition and give your brand a contemporary look. And remember, it’s OK to steal a few ideas from other brand logos and even to use templates as the foundation to create unique logos.Deciding the kind of logo you want for your business can be tricky and difficult. So learn to find inspiration from other logo designs and designers.
Surely you can’t afford to design just one logo per year. Some logo designers like Paul Rand spend months and sometimes years designing a single logo. Of course, finding inspiration for a unique design is not as easy as it sounds. Find Inspiration in Other DesignsĪ logo has to look unique and original to make your brand stand out from the crowd. Make sure you take your brand’s personality into account when choosing a font for your brand logo. You can instantly see the user-friendly and fun side of these companies in their font designs. Take logos like Burger King, Baskin Robbins, and Walt Disney, for example. The font you use for the logo should also be part of the personality of the brand. It’s what helps define the company and make the brand instantly recognizable no matter where you see it. The logo is a part of a brand’s identity. Use a Font That Match Your Brand’s Identity So think carefully about how and where the logo will be used when choosing the font. It won’t look as great or clearly visible when it’s printed on paper. Imagine using a thick bold font in your logo and having to print it on a letterhead. Are you designing a logo that gets printed on stationery and posters? Then you need to find a font that can be resized without affecting its clarity. Are you designing a logo for a mobile app? Then you should pick a font with a crispy design that looks great on all sizes of device screens. Think about where and how your logo will be used. It’s important that you also follow this trend when choosing a font for your logo to keep the design consistent with your company branding and to make it more appealing to your target audience. While more personal and casual brands use sans-serif fonts. You’ll notice how almost every luxury clothing brand or multinational corporation uses serif fonts in its logo design. The type of font you choose for your logo will determine whether it’s a formal brand or a casual brand. While there are many other types of fonts used in logo design, it will always come down to serif and sans-serif as they play a key role in defining the brand and the business behind a logo. One of the first decisions you’ll have to make when choosing a font for a logo is deciding whether to use a serif font or a sans-serif font. These tips will help you make that decision-making process a lot easier. See More Logo Templates 4 Tips for Choosing a Logo FontĬhoosing a font for a logo design can be tough. Logo Badge Templates AI, PSD, PNG Line Badges Logo Set AI, EPS, PSD Monogram Logos Adobe Illustrator
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